Faculty Sponsor(s)
Eric Schuck
Subject Area
Economics
Description
We are investigating the stock price of Apple and what variables cause it to vary from year to year. As we look at Apple, we are also looking at consumer preferences and comparing it to the next highest technology competitor, Google. We chose to see whether Apple stock lagged, U.S. household income, investor sentiment, earnings per share, bond options, interest rates, and Steve Jobs or Sundar Pichai as CEO influences stock prices. With these variables, we expect to learn what influences Apple’s and Google’s stock price and how consumer preferences affect stock price. We would be able to look at the changes in the independent variables and understand how that affects the stock prices.
Recommended Citation
Nakasone, Maya and Ohman, Mariah, "Apple v Google" (2023). Linfield University Student Symposium: A Celebration of Scholarship and Creative Achievement. Event. Submission 44.
https://digitalcommons.linfield.edu/symposium/2023/all/44
Apple v Google
We are investigating the stock price of Apple and what variables cause it to vary from year to year. As we look at Apple, we are also looking at consumer preferences and comparing it to the next highest technology competitor, Google. We chose to see whether Apple stock lagged, U.S. household income, investor sentiment, earnings per share, bond options, interest rates, and Steve Jobs or Sundar Pichai as CEO influences stock prices. With these variables, we expect to learn what influences Apple’s and Google’s stock price and how consumer preferences affect stock price. We would be able to look at the changes in the independent variables and understand how that affects the stock prices.
