Wine Lectures

Title

Linfield College Wine Lecture Series: Disrupting the Wine Status Quo: What Do We Really Know about Consumers, Wine History and Enjoying Wine with Food?

Streaming Media

Document Type

Video File

Duration

1 hour 53 minutes 20 seconds

Publication Date

11-13-2017

Disciplines

Agribusiness | Food and Beverage Management | Marketing | Sales and Merchandising | Viticulture and Oenology

Abstract

In this public lecture, Tim Hanni (Master of Wine) discusses consumer perception discoveries and insights related to wine, dramatic errors in wine history and traditions, the background and future for a new set of principles for enjoying wine with food, and how businesses can incorporate and profit from these ideologies.

Comments

Sponsored by the Linfield College Wine Studies program.

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