Wine Lectures
Title
Linfield College Wine Lecture Series: Lecture & Wine Tasting Masterclass
Document Type
Video File
Duration
54 minutes 40 seconds
Publication Date
2-28-2019
Disciplines
Agribusiness | Business | Marketing | Sales and Merchandising | Viticulture and Oenology
Abstract
Marcus Johnson, founder and owner of FLO Brands (a lifestyle company that includes FLO Wine), presents a lecture and wine tasting master class. Johnson discusses how the business of wine, like many businesses, must include a marketing strategy that focuses on differentiation and lifestyle enhancement.
Recommended Citation
Johnson, Marcus, "Linfield College Wine Lecture Series: Lecture & Wine Tasting Masterclass" (2019). Wine Lectures. Video File. Submission 4.
https://digitalcommons.linfield.edu/lectures_wine/4
Comments
Sponsored by the Evenstad Center for Wine Education at Linfield College.