Wine Lectures

Title

Linfield College Wine Lecture Series: Lecture & Wine Tasting Masterclass

Streaming Media

Document Type

Video File

Duration

54 minutes 40 seconds

Publication Date

2-28-2019

Disciplines

Agribusiness | Business | Marketing | Sales and Merchandising | Viticulture and Oenology

Abstract

Marcus Johnson, founder and owner of FLO Brands (a lifestyle company that includes FLO Wine), presents a lecture and wine tasting master class. Johnson discusses how the business of wine, like many businesses, must include a marketing strategy that focuses on differentiation and lifestyle enhancement.

Comments

Sponsored by the Evenstad Center for Wine Education at Linfield College.

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