Market Research for Artist Website
Faculty Sponsor(s)
Susan Currie Sivek
Location
Jereld R. Nicholson Library: Grand Avenue
Subject Area
Journalism and Media Studies
Description
My senior project is strategic communication in the form of an artist website based on information gained from a market analysis report. The goal of my project is to promote my art for sale online and show future employers what my capabilities are through an artist website. The website includes an about page, an eCommerce page, and an art portfolio page. The market analysis report includes information gained from interviewing other artists and entrepreneurs about their own experiences, as well as what eCommerce sites (such as Etsy, Redbubble, or Society6) are best to sell my art on. The research also includes looking at other artist websites and audience analysis. In addition, I designed a posting schedule for my artist account, @gillianmeilinart on Instagram. This project will help me with my career goal of becoming an artist. In the future, I want to do illustrations and surface pattern design and sell my art online, as well as licensing my designs. A good first step is to set up an artist website that future employers and clients can refer to.
Recommended Citation
Wilson, Gillian, "Market Research for Artist Website" (2019). Linfield University Student Symposium: A Celebration of Scholarship and Creative Achievement. Event. Submission 57.
https://digitalcommons.linfield.edu/symposium/2019/all/57
Market Research for Artist Website
Jereld R. Nicholson Library: Grand Avenue
My senior project is strategic communication in the form of an artist website based on information gained from a market analysis report. The goal of my project is to promote my art for sale online and show future employers what my capabilities are through an artist website. The website includes an about page, an eCommerce page, and an art portfolio page. The market analysis report includes information gained from interviewing other artists and entrepreneurs about their own experiences, as well as what eCommerce sites (such as Etsy, Redbubble, or Society6) are best to sell my art on. The research also includes looking at other artist websites and audience analysis. In addition, I designed a posting schedule for my artist account, @gillianmeilinart on Instagram. This project will help me with my career goal of becoming an artist. In the future, I want to do illustrations and surface pattern design and sell my art online, as well as licensing my designs. A good first step is to set up an artist website that future employers and clients can refer to.
