“I Am a Hot Box of Rice”: Influence of Makeup Advertisements on Women’s Self-Objectifying Statements
Faculty Sponsor(s)
Tanya Tompkins and Jennifer Linder
Location
Jereld R. Nicholson Library: Grand Avenue
Subject Area
Psychology
Description
Objectification theory posits that makeup advertisements socialize women to self-objectify (habitually control external perceptions through monitoring of appearance) and have negative effects on women. An emerging literature suggests the benefits of promoting positive body image through media campaigns portraying broader definitions of beauty. Therefore, we sought to evaluate whether an alternative makeup ad, “Be a Force of Beauty,” would counteract the inherently objectifying effects of makeup ads. We found that participants who viewed the alternative ad reported less self-objectifying statements, more trait self-statements, and more positive self-statements overall than those who viewed a typical or neutral ad.
Recommended Citation
Vazquez Duque, Diana; Martz, Lara; Senthithasan, Shareeta; Vega, Monique; Tompkins, Tanya L.; and Linder, Jennifer Ruh, "“I Am a Hot Box of Rice”: Influence of Makeup Advertisements on Women’s Self-Objectifying Statements" (2019). Linfield University Student Symposium: A Celebration of Scholarship and Creative Achievement. Event. Submission 22.
https://digitalcommons.linfield.edu/symposium/2019/all/22
“I Am a Hot Box of Rice”: Influence of Makeup Advertisements on Women’s Self-Objectifying Statements
Jereld R. Nicholson Library: Grand Avenue
Objectification theory posits that makeup advertisements socialize women to self-objectify (habitually control external perceptions through monitoring of appearance) and have negative effects on women. An emerging literature suggests the benefits of promoting positive body image through media campaigns portraying broader definitions of beauty. Therefore, we sought to evaluate whether an alternative makeup ad, “Be a Force of Beauty,” would counteract the inherently objectifying effects of makeup ads. We found that participants who viewed the alternative ad reported less self-objectifying statements, more trait self-statements, and more positive self-statements overall than those who viewed a typical or neutral ad.
