Location

Jereld R. Nicholson Library

Date

5-11-2012 3:00 PM

End Date

5-11-2012 4:30 PM

Subject Area

Economics (general)

Description

This paper attempted to answer the research question, “What determines a film’s success at the domestic box office?” The authors used an OLS regression model on an expanded data set of 497 films from the randomly selected years 2005, 2006, 2007, 2009, and 2011, taking the top 100 films from each year. Domestic box-office receipts served as the dependent variable, with MPAA ratings, critical reviews, source material, release date, and number of screens acting as independent variables in the final regression. Results showed that source material, critical reviews, number of screens, release date, and a PG rating were statistically significant and positively contributed to a film’s domestic revenue. The authors conclude therefore that the consistently significant variables of reviews, release date, source material, and certain genres contain the most explanatory power.

Share

Import Event to Google Calendar

COinS
 
May 11th, 3:00 PM May 11th, 4:30 PM

Success in the Film Industry: What Elements Really Matter in Determining Box-Office Receipts

Jereld R. Nicholson Library

This paper attempted to answer the research question, “What determines a film’s success at the domestic box office?” The authors used an OLS regression model on an expanded data set of 497 films from the randomly selected years 2005, 2006, 2007, 2009, and 2011, taking the top 100 films from each year. Domestic box-office receipts served as the dependent variable, with MPAA ratings, critical reviews, source material, release date, and number of screens acting as independent variables in the final regression. Results showed that source material, critical reviews, number of screens, release date, and a PG rating were statistically significant and positively contributed to a film’s domestic revenue. The authors conclude therefore that the consistently significant variables of reviews, release date, source material, and certain genres contain the most explanatory power.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.