Faculty Sponsor(s)
Brad Thompson and Lisa Weidman
Location
Jereld R. Nicholson Library: Media Classroom
Subject Area
Mass Communication
Description
This integrated marketing communication plan's goal is to have Intel Blue Badge employees adopt the Intel Vitality Program, which is a program offered to Intel employees that supports mindset, nutrition, movement, and recovery. This plan uses diffusion of innovation to achieve this goal through outlined objectives, strategies, and tactics.
Recommended Citation
DeVore, Katie, "Intel Vitality Program Campaign" (2016). Linfield University Student Symposium: A Celebration of Scholarship and Creative Achievement. Event. Submission 22.
https://digitalcommons.linfield.edu/symposium/2016/all/22
Intel Vitality Program Campaign
Jereld R. Nicholson Library: Media Classroom
This integrated marketing communication plan's goal is to have Intel Blue Badge employees adopt the Intel Vitality Program, which is a program offered to Intel employees that supports mindset, nutrition, movement, and recovery. This plan uses diffusion of innovation to achieve this goal through outlined objectives, strategies, and tactics.
