Here on Holiday Strategic Media Launch Plan
Faculty Sponsor(s)
Jennifer Rauch
Subject Area
Journalism and Media Studies
Description
I will be presenting the strategic media launch plan for Here on Holiday, a new business located in Salem, Oregon. This proposal reflects the steps and elements of creating a strategic communications campaign for a new business. The business is a floral, home décor and coffee shop. Included in the strategic communications plan is a media relations plan and style guide. Each include several elements, providing detailed information about the branding. Overall, the communication plan includes branding elements, website, Instagram setup and a strategic plan for a press release. The business is opening in Salem, Oregon, so the plan correlates with what is popular and trending in the area. Targeting women ages 25 and up, the products and strategic media relations plan are targeted at that audience. To successfully achieve this, research will be conducted on other similar businesses, and pieces of their communications plan will be applied to this one.
Recommended Citation
Flood, Annie, "Here on Holiday Strategic Media Launch Plan" (2025). Linfield University Student Symposium: A Celebration of Scholarship and Creative Achievement. Event. Submission 12.
https://digitalcommons.linfield.edu/symposium/2025/all/12
Here on Holiday Strategic Media Launch Plan
I will be presenting the strategic media launch plan for Here on Holiday, a new business located in Salem, Oregon. This proposal reflects the steps and elements of creating a strategic communications campaign for a new business. The business is a floral, home décor and coffee shop. Included in the strategic communications plan is a media relations plan and style guide. Each include several elements, providing detailed information about the branding. Overall, the communication plan includes branding elements, website, Instagram setup and a strategic plan for a press release. The business is opening in Salem, Oregon, so the plan correlates with what is popular and trending in the area. Targeting women ages 25 and up, the products and strategic media relations plan are targeted at that audience. To successfully achieve this, research will be conducted on other similar businesses, and pieces of their communications plan will be applied to this one.
