Streaming Media

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Business

Description

Canned wine has seen immense growth in sales and popularity over the last five years. The portable container opens new horizons for consumption and changes the way we think about wine. Since the way wine is being consumed is evolving, the marketing tactics must also evolve. This campaign breaks down basic consumer behavior and how to target a specific consumer demographic through the use of social media and visual displays. By pairing wine and the wedding industry together, a new and specific target audience can be reached to capitalize on brand awareness and engagement. Explore the canned wine industry through the lens of an integrated marketing communication campaign that resulted in a career plan and a job offer.

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May 22nd, 10:15 AM May 22nd, 10:30 AM

Diamonds, Rosé, and My Fiancé: A Canned Wine Marketing Campaign

Canned wine has seen immense growth in sales and popularity over the last five years. The portable container opens new horizons for consumption and changes the way we think about wine. Since the way wine is being consumed is evolving, the marketing tactics must also evolve. This campaign breaks down basic consumer behavior and how to target a specific consumer demographic through the use of social media and visual displays. By pairing wine and the wedding industry together, a new and specific target audience can be reached to capitalize on brand awareness and engagement. Explore the canned wine industry through the lens of an integrated marketing communication campaign that resulted in a career plan and a job offer.

 

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