Make magazine is a quarterly publication focused on do-it-yourself projects involving technology and innovation. The magazine also sponsors a biannual event, the Maker Faire, that brings “makers” together to share their knowledge. As a strategy for building audience loyalty and identification with the magazine, the Make products are skillfully crafted. However, they also invoke ideals such as environmentalism and nationalism in a potent mix that not only engages readers, but also represents an additional cultural demonstration of the phenomenon of technological utopianism.
©2011 SAGE Publications.
Susan Currie Sivek
“We Need a Showing of All Hands”: Technological Utopianism in MAKE Magazine.
Journal of Communication Inquiry, 2011, volume 35, issue 3, pages 187-209
Sivek, Susan Currie, "“We Need a Showing of All Hands”: Technological Utopianism in MAKE Magazine" (2011). Faculty Publications. Accepted Version. Submission 5.