Faculty Publications

Publication Date



Journalism Studies


Make magazine is a quarterly publication focused on do-it-yourself projects involving technology and innovation. The magazine also sponsors a biannual event, the Maker Faire, that brings “makers” together to share their knowledge. As a strategy for building audience loyalty and identification with the magazine, the Make products are skillfully crafted. However, they also invoke ideals such as environmentalism and nationalism in a potent mix that not only engages readers, but also represents an additional cultural demonstration of the phenomenon of technological utopianism.

Document Type

Accepted Version


This article is the author-created version that incorporates referee comments. It is the accepted-for-publication version. The content of this version may be identical to the published version (the version of record) save for value-added elements provided by the publisher (e.g., copy editing, layout changes, or branding consistent with the rest of the publication).


©2011 SAGE Publications.

Original Citation

Susan Currie Sivek
“We Need a Showing of All Hands”: Technological Utopianism in MAKE Magazine.
Journal of Communication Inquiry, 2011, volume 35, issue 3, pages 187-209



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