Faculty Publications

Publication Date



Gender, Race, Sexuality, and Ethnicity in Communication | Journalism Studies | Mass Communication


The arrival of a magazine dedicated solely to the world of women's sports was an exciting prospect for fans and proponents of women's sports. But the first issue of Sports Illustrated Women/Sport disappointed many who considered it did not put women's sports in the best possible light, who were worried and disappointed that its editors did not print the best stories or even focus on the most deserving athletes. Lisa Weidman decided to investigate further, using feminist theory and prior research findings to better understand the magazine's messages. Through a critical analysis of the magazine's editorial content - at the same time recognizing its advertisement, an aspect worthy of study - Weidman demonstrates how the first issue of Women/Sport marginalized women's sports, expressed ambivalence about women's participation in sports, and perpetuated homophobic and heterosexist attitudes.

Document Type

Published Version


This article is the publisher-created version, also considered to be the final version or the version of record. It includes value-added elements provided by the publisher, such as copy editing, layout changes, and branding consistent with the rest of the publication.


Copyright © Peter Lang 2010

Original Citation

Lisa M. Weidman
Homophobia, Heterosexism, and Ambivalence in the Premier Issue of Sports Illustrated Woman/Sport.
In Sexual Sports Rhetoric: Global and Universal Contexts, edited by Linda K. Fuller
2010, pages 147-158, Peter Lang: New York



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