Faculty Publications

Publication Date



Broadcast and Video Studies | Mass Communication


This study investigates how the values of free expression and professionalism provide the basis for interpersonal and organizational conflict in U.S. community radio stations, and shape divergent approaches to audience service. Using qualitative methods, the project examines the motivations, expressions, and behaviors of producers and managers to establish how their values contribute to cooperation and dissention within these organizations. The study illustrates the delicate balance that exists between content-centered and audience-centered objectives, concluding that these core values have a pervasive effect on community radio’s capacity to reach audiences and promote social change through the media.

Document Type

Accepted Version


This article is the author-created version that incorporates referee comments. It is the accepted-for-publication version. The content of this version may be identical to the published version (the version of record) save for value-added elements provided by the publisher (e.g., copy editing, layout changes, or branding consistent with the rest of the publication).

Original Citation

Michael W. Huntsberger
Creativity, Free Expression, and Professionalism: Value Conflicts in U.S. Community Radio.
Southern Review, 2006, volume 39, issue 2, pages 44-60



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