DigitalCommons@Linfield

Title

Linfield College Wine Lecture Series: Lecture & Wine Tasting Masterclass

Authors

Marcus Johnson, FLO Brands

Streaming Media

Document Type

Video File

Duration

54 minutes 40 seconds

Publication Date

2-28-2019

Disciplines

Agribusiness | Business | Marketing | Sales and Merchandising | Viticulture and Oenology

Abstract

Marcus Johnson, founder and owner of FLO Brands (a lifestyle company that includes FLO Wine), presents a lecture and wine tasting master class. Johnson discusses how the business of wine, like many businesses, must include a marketing strategy that focuses on differentiation and lifestyle enhancement.

Comments

Sponsored by the Evenstad Center for Wine Education at Linfield College.

Rights

Terms of Use for work posted in DigitalCommons@Linfield.

Recommended Citation

Johnson, Marcus, "Linfield College Wine Lecture Series: Lecture & Wine Tasting Masterclass" (2019). Wine Lectures. Video File. Submission 4.
https://digitalcommons.linfield.edu/lectures_wine/4