Linfield College Wine Lecture Series: Lecture & Wine Tasting Masterclass
54 minutes 40 seconds
Agribusiness | Business | Marketing | Sales and Merchandising | Viticulture and Oenology
Marcus Johnson, founder and owner of FLO Brands (a lifestyle company that includes FLO Wine), presents a lecture and wine tasting master class. Johnson discusses how the business of wine, like many businesses, must include a marketing strategy that focuses on differentiation and lifestyle enhancement.
Johnson, Marcus, "Linfield College Wine Lecture Series: Lecture & Wine Tasting Masterclass" (2019). Wine Lectures. Video File. Submission 4.