PR Campaign for McMinnville Area Habitat for Humanity
Faculty Sponsor(s)
Lisa Weidman
Location
Vivian A. Bull Music Center: Delkin Recital Hall
Subject Area
Mass Communication
Description
This project is a PR campaign for the Run, Walk, Ride event benefitting the McMinnville Area Habitat for Humanity on June 17th, 2017. This campaign includes all of the promotional materials for the event using a variety of communication tools, including posters, flyers, social media, and press releases to be sent to different newspapers and magazines. The press releases are written for specific media outlets that serious runners and bikers get their information for races from. This campaign also expands upon the social media plan that has been created for the organization by developing a campaign specifically for this event. This campaign raises awareness of the event as well as increases attendance at the event. This all came together in one cohesive plan that is being used for the June 17th event as well as for future Run, Walk, Ride events.
Recommended Citation
Eisert, Emily, "PR Campaign for McMinnville Area Habitat for Humanity" (2017). Linfield University Student Symposium: A Celebration of Scholarship and Creative Achievement. Event. Submission 75.
https://digitalcommons.linfield.edu/symposium/2017/all/75
PR Campaign for McMinnville Area Habitat for Humanity
Vivian A. Bull Music Center: Delkin Recital Hall
This project is a PR campaign for the Run, Walk, Ride event benefitting the McMinnville Area Habitat for Humanity on June 17th, 2017. This campaign includes all of the promotional materials for the event using a variety of communication tools, including posters, flyers, social media, and press releases to be sent to different newspapers and magazines. The press releases are written for specific media outlets that serious runners and bikers get their information for races from. This campaign also expands upon the social media plan that has been created for the organization by developing a campaign specifically for this event. This campaign raises awareness of the event as well as increases attendance at the event. This all came together in one cohesive plan that is being used for the June 17th event as well as for future Run, Walk, Ride events.
