Submission Title

Cállate No Me Haga Preguntas: A Metaphoric Analysis of Reggaeton and Colombian Machista Culture

Location

Jereld R. Nicholson Library: Grand Avenue

Subject Area

Communication Arts/Rhetoric

Description

This study uses metaphor criticism to analyze three reggaeton songs by Colombian artists. The focus was to explore how women were portrayed metaphorically in the genre, and in what ways this connected to machista, or male-centric elements of Colombian culture. Three central metaphors were identified through this analysis: la casa and la calle, woman as a drug, and women in reference to heat and temperature. Ultimately, it was found that a common thread between these metaphors was the objectification of women throughout the genre. Themes discovered in the genre were found to share similarities with elements of Colombian culture and the way women are portrayed and treated.

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Cállate No Me Haga Preguntas: A Metaphoric Analysis of Reggaeton and Colombian Machista Culture

Jereld R. Nicholson Library: Grand Avenue

This study uses metaphor criticism to analyze three reggaeton songs by Colombian artists. The focus was to explore how women were portrayed metaphorically in the genre, and in what ways this connected to machista, or male-centric elements of Colombian culture. Three central metaphors were identified through this analysis: la casa and la calle, woman as a drug, and women in reference to heat and temperature. Ultimately, it was found that a common thread between these metaphors was the objectification of women throughout the genre. Themes discovered in the genre were found to share similarities with elements of Colombian culture and the way women are portrayed and treated.