Location

Jereld R. Nicholson Library: Media Classroom

Subject Area

Mass Communication

Description

This integrated marketing communication plan's goal is to have Intel Blue Badge employees adopt the Intel Vitality Program, which is a program offered to Intel employees that supports mindset, nutrition, movement, and recovery. This plan uses diffusion of innovation to achieve this goal through outlined objectives, strategies, and tactics.

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May 6th, 4:00 PM May 6th, 4:30 PM

Intel Vitality Program Campaign

Jereld R. Nicholson Library: Media Classroom

This integrated marketing communication plan's goal is to have Intel Blue Badge employees adopt the Intel Vitality Program, which is a program offered to Intel employees that supports mindset, nutrition, movement, and recovery. This plan uses diffusion of innovation to achieve this goal through outlined objectives, strategies, and tactics.

 

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