Faculty Sponsor(s)
Brenda DeVore Marshall
Location
Jereld R. Nicholson Library: Grand Avenue
Subject Area
Communication Arts/Rhetoric
Description
Within the beer and wine industry, labels provide an ever-prevalent marketing ploy to reel in customers. A semiotic analysis of Rogue Breweries’ five main beer labels provided a glimpse into the company’s communication strategies. Focusing on both verbal and nonverbal messages, the study illuminated several themes occurring within this marketing tool and identified concrete messages conveyed by the labels.
The paper upon which this poster was based was written for the Senior Seminar course in Communication Arts.
Recommended Citation
Saul, George M. L., "Rogue—A Deeper Meaning: Organizational Communication and the Nonverbal Signifiers in Labels" (2016). Linfield University Student Symposium: A Celebration of Scholarship and Creative Achievement. Event. Submission 17.
https://digitalcommons.linfield.edu/symposium/2016/all/17
Rogue—A Deeper Meaning: Organizational Communication and the Nonverbal Signifiers in Labels
Jereld R. Nicholson Library: Grand Avenue
Within the beer and wine industry, labels provide an ever-prevalent marketing ploy to reel in customers. A semiotic analysis of Rogue Breweries’ five main beer labels provided a glimpse into the company’s communication strategies. Focusing on both verbal and nonverbal messages, the study illuminated several themes occurring within this marketing tool and identified concrete messages conveyed by the labels.
The paper upon which this poster was based was written for the Senior Seminar course in Communication Arts.
