Location

Jereld R. Nicholson Library: Grand Avenue

Subject Area

Communication Arts/Rhetoric

Description

Within the beer and wine industry, labels provide an ever-prevalent marketing ploy to reel in customers. A semiotic analysis of Rogue Breweries’ five main beer labels provided a glimpse into the company’s communication strategies. Focusing on both verbal and nonverbal messages, the study illuminated several themes occurring within this marketing tool and identified concrete messages conveyed by the labels.

The paper upon which this poster was based was written for the Senior Seminar course in Communication Arts.

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May 6th, 3:00 PM May 6th, 4:30 PM

Rogue—A Deeper Meaning: Organizational Communication and the Nonverbal Signifiers in Labels

Jereld R. Nicholson Library: Grand Avenue

Within the beer and wine industry, labels provide an ever-prevalent marketing ploy to reel in customers. A semiotic analysis of Rogue Breweries’ five main beer labels provided a glimpse into the company’s communication strategies. Focusing on both verbal and nonverbal messages, the study illuminated several themes occurring within this marketing tool and identified concrete messages conveyed by the labels.

The paper upon which this poster was based was written for the Senior Seminar course in Communication Arts.

 

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