Beyond the Vines - The Second Generation: A Preliminary Look at Family Relationships and Gender in the Oregon Wine Industry

Location

Jereld R. Nicholson Library

Subject Area

History

Description

This project is a preliminary examination of generational dynamics and the role of gender within a selection of wine producing families in Yamhill and Marion counties. It engages both oral histories and secondary literature to highlight common threads as well as challenges that these families faced in developing both their businesses as well as their wider connections with surrounding communities and consumers. Of particular interest is how the women in these families (mothers, daughters, granddaughters) played important roles in community engagement and the marketing of wine, and how women in particular faced unique challenges within an industry perceived to be dominated by men.

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Beyond the Vines - The Second Generation: A Preliminary Look at Family Relationships and Gender in the Oregon Wine Industry

Jereld R. Nicholson Library

This project is a preliminary examination of generational dynamics and the role of gender within a selection of wine producing families in Yamhill and Marion counties. It engages both oral histories and secondary literature to highlight common threads as well as challenges that these families faced in developing both their businesses as well as their wider connections with surrounding communities and consumers. Of particular interest is how the women in these families (mothers, daughters, granddaughters) played important roles in community engagement and the marketing of wine, and how women in particular faced unique challenges within an industry perceived to be dominated by men.