Submission Title

Advocating For and Against Ballot Measure 88: A Cluster Criticism

Location

Jereld R. Nicholson Library

Subject Area

Communication Arts/Rhetoric

Description

This case study focused on six letters advocating for and against Measure 88, a November 2014 Oregon ballot measure, that would have allowed individuals lacking immigration documentation to have access to an identification card limited to driving only. The letters by the advocates were published in local, regional and statewide newspapers that have a wide audience. The method utilized was cluster criticism with a focus on agon clusters. The study compared the language used by advocates on both sides of the campaign. The main purpose of this case study research was to gain a deeper insight into how messages are delivered by advocates in ballot measure campaigns intended to persuade voters.

The paper upon which this poster was based was written for the Senior Seminar course in Communication Arts.

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May 15th, 12:15 PM May 15th, 1:30 PM

Advocating For and Against Ballot Measure 88: A Cluster Criticism

Jereld R. Nicholson Library

This case study focused on six letters advocating for and against Measure 88, a November 2014 Oregon ballot measure, that would have allowed individuals lacking immigration documentation to have access to an identification card limited to driving only. The letters by the advocates were published in local, regional and statewide newspapers that have a wide audience. The method utilized was cluster criticism with a focus on agon clusters. The study compared the language used by advocates on both sides of the campaign. The main purpose of this case study research was to gain a deeper insight into how messages are delivered by advocates in ballot measure campaigns intended to persuade voters.

The paper upon which this poster was based was written for the Senior Seminar course in Communication Arts.